African media: where are the marketers? Marketing is vital in identifying how to monetise not only digital platforms but also traditional media This has been particularly evident in the continent’s newspaper industry, which has distinguished itself with what could probably be described as the worst marketing strategy ever. However, we can note that the same strategy has affected newspaper sales the world over, not only in Africa. Today, almost all of Africa’s 55 nations have internet access, at least in their capital cities, even though 675 million people across the continent Africa still do not have access. As more and…
